Keeps Bait Alive & Kicking - Scientifically designed to reduce mortality and keep baitfish energized and active for longer, even after hours in a live well or pen.
Boosts Feeding Instincts Irresistible scent triggers natural feeding behavior so bait stays aggressive, eats well, and survives stress and handling.
Developed by Pros in the Keys Formulated in Islamorada by captains, guides, and marine biologists who know what it takes to keep bait alive in the real world.
